Tue, 11.01. um 18.00 Uhr

innovative tuesday

Understanding future opportunities – how Ford’s Research and Innovation Center Aachen deals with this challenge to deliver digital experience

Understanding the future opportunities against the backdrop of disruption in the automotive industry and changing customer needs is a challenge Ford has to master. This talk provides a peak into approaches the team uses to develop deep knowledge about the relevant domains and building a deep understanding of the customers’ needs.

Dr. Alexandra Holz & Walter Pijls, Innovation Management for Smart Vehicle Concepts, Ford Research & Advanced Engineering.


Tuesday, 11. January 2022
18.00 Uhr